According to a recent industry survey, up to 92% of travellers acknowledged the importance of sustainable travel, but only around 57% reported practicing it, stating a lack of clarity in understanding around the concept as their primary barrier. A further 32% expressed doubt in the authenticity of sustainable products or initiatives available, and 22% struggled to see how sustainability could improve the travel experience. Most travellers want travel providers to help make kinder and more conscious travel simpler to understand and more accessible.
A travel expert can help you navigate this confusing landscape, differentiating between the genuine and greenwashed.
We often think that change is only meaningful if there is some large, visible outcome, achieved relatively quickly. However, improving by just 1% every time we do something may not always be notable (or even noticeable) but it can cultivate very powerful results in the long run. Harvard University research has also shown that small wins boost your mood and confidence, keeping you motivated as you pursue a larger goal. Each small step effectively creates a sense of purpose as you navigate life’s challenges.
Believing in the power of continuous improvement, my travel business follows the principles of Kaizen, 改 kai - change; and 善 zen - virtue or goodness, a Japanese philosophy that bases itself on the belief that small, ongoing positive changes can be truly transformative.
Our collective efforts to improve our travel practices can change the world for the better beyond our wildest imaginations. If you're interested in knowing how your small improvements can lead to big impacts, book a complimentary call with me.
Travel creates countless opportunities to connect with people around the world and see first hand how they're working hard to change it for the better. What better way to personally observe, engage with, question and more deeply understand impactful projects not making the headlines than to visit in person? Don't just take someone's word for it, see for yourself.
Interweaving philanthropic inquisitiveness with a highly personalised travel itinerary curated around exploration, relaxation, wellness and connection, meaningful travel can combine your greatest passions and life-changing adventures in ways never before seen. Explore initiatives focusing on education, enterprise, health and environment, in alignment with UN Sustainable Development Goals.
Whether you travel for business, leisure or both, booking through a conscious travel provider can increase your company's green credentials, heighten its positive global impact and help to lower its carbon footprint through staff travel.
It's not just about passively booking better travel, but a continuum of raised awareness, making conscious choices and maintaining a conversation around innovations, trends and developments in travel that signal industry improvements. I can help you navigate this, from working with you to lower your corporate carbon footprint through travel, to speaking at corporate events, updating you through newsletters, and holding meetings and staff workshops.
Schedule a call here to get started by calculating your travel carbon footprint, talking over offsetting, and discussing how you can go one further by investing in long-term, high-impact decarbonisation initiatives.
As a working humanitarian, these days I contribute to national and global crisis response from the UK, supporting deployment operations through logistics and mission planning. I'm very proud to work with UK Search and Rescue non-profit Serve On, supporting their UK and worldwide humanitarian responses.
Journey supports multiple charity partners in several ways, and will always stand firmly with good people doing good things. I'll be writing more about this on my blog, so follow me there if you'd like to stay in-the-loop.