According to a recent industry survey, up to 92% of travellers acknowledged the importance of sustainable travel, but only around 57% reported practicing it, stating a lack of clarity in understanding around the concept as their primary barrier. A further 32% expressed doubt in the authenticity of sustainable products or initiatives available, and 22% struggled to see how sustainability could improve the travel experience. Most travellers want travel providers to help make kinder and more conscious travel simpler to understand and more accessible.
A travel expert can help you navigate this confusing landscape, differentiating between the genuine and greenwashed.
We often think that change is only meaningful if there is some large, visible outcome, achieved relatively quickly. However, improving by just 1% every time we do something may not always be notable (or even noticeable) but it can cultivate very powerful results in the long run. Harvard University research has also shown that small wins boost your mood and confidence, keeping you motivated as you pursue a larger goal. Each small step effectively creates a sense of purpose as you navigate life’s challenges.
Believing in the power of continuous improvement, my travel business follows the principles of Kaizen, 改 kai - change; and 善 zen - virtue or goodness, a Japanese philosophy that bases itself on the belief that small, ongoing positive changes can be truly transformative.
Our collective efforts to improve our travel practices can change the world for the better beyond our wildest imaginations. If you're interested in knowing how your small improvements can lead to big impacts, book a complimentary call with me.
Why not start with calculating the carbon cost of your transport, learning how to offset, or invest in long-term, high-impact decarbonisation initiatives?
Whether you travel for business, leisure or both, booking through a conscious travel provider can increase your company's green credentials, heighten its positive global impact and help to lower its carbon footprint through staff travel.
It's not just about passively booking better travel, but a continuum of raised awareness, making conscious choices and maintaining a conversation around innovations, trends and developments in travel that signal industry improvements. I can help you navigate this, from working with you to lower your corporate carbon footprint through travel, to speaking at corporate events, updating you through newsletters, and holding meetings and staff workshops.
Transport is routinely flagged as being the most impactful element of any trip. Why not start with offsetting?
Schedule a call here to get started by calculating your travel carbon footprint, talk about offsetting, and discuss how you can go one further by investing in long-term, high-impact decarbonisation initiatives.
As a working humanitarian, these days I contribute to national and global crisis response from the UK, supporting deployment operations through logistics and mission planning. I'm very proud to work with UK Search and Rescue non-profit Serve On, supporting their UK and worldwide humanitarian responses.
Journey supports multiple charity partners in several ways, and will always stand firmly with good people doing good things. I'll be writing more about this on my blog, so follow me there if you'd like to stay in-the-loop.